Prada’s campaign turns actors into cartoon companions
A fashion brand brings hand-drawn animation to life with a star-studded cast.
The story
Prada's 2026 holiday campaign features actors interacting with hand-drawn animated characters, created by a veteran animator. The project blends live-action and animation, emphasizing traditional techniques.
Source: wwd.com
Our reading
Prada’s campaign features actors playing with animated creatures, like a fox that follows Maya Hawke and mice that steal Sadie Sink’s shoes. It’s like a kids’ movie, but with the added pressure of being a high-fashion statement.
The idea that a brand would go to such lengths to prove hand-drawn animation is still relevant feels like a midlife crisis for a medium that’s been around since the 1920s. But maybe that’s the point—reassuring the wealthy that their taste is still cutting-edge.
It’s not just a campaign; it’s a time capsule for the last century of art, wrapped in a Prada box and sold to people who think ‘whimsical’ is a lifestyle choice.
