Me+Em’s trousers have double loops for a reason
The brand’s focus on practical design has made it a hit with busy women and royalty alike.
The story
Me+Em, a fashion brand, has seen significant growth, with a focus on practical, stylish clothing for busy women. The brand has attracted a wide range of customers, including celebrities and members of the British royal family.
Source: wwd.com
Our reading
Me+Em’s trousers have double loops to fit different belt widths, a detail that suggests the brand believes women might have more than one belt in their closet. It’s not just practical—it’s a quiet acknowledgment that life is full of unexpected transitions, like from a boardroom to a soccer field, and that women need to be ready for anything without looking like they’re trying too hard.
The brand’s insistence on making clothes that ‘tick all four boxes’—flattering, functional, fair, and fashionable—feels less like a design philosophy and more like a corporate mantra. It’s the kind of logic that would make a spreadsheet weep, but somehow, it’s working.
And yet, all this is happening while Queen Camilla wears the brand. That’s not just a fashion statement—it’s a royal endorsement of the idea that even the most powerful women need clothes that don’t make them feel like they’re constantly compromising.
