A designer’s slow process is now a brand’s blueprint
Henry Zankov's methodical approach to fashion has led to a steady rise, blending tradition with innovation.
The story
Designer Henry Zankov, known for his slow and steady approach, has grown his label into a full-fledged fashion brand and was appointed DVF's artistic director, aiming to revitalize the brand while maintaining its legacy.
Source: wwd.com
Our reading
Henry Zankov, who describes his design process as akin to cooking or painting, has spent years building his brand with the patience of a chef who doesn’t rush the sauce. His approach is so deliberate that even his shoes, made by a Portuguese footwear association, seem to take their time getting to the finish line.
His slow progress has allowed him to experiment with DVF’s iconic wrap dress, turning it into something that feels ‘lived now rather than archived.’ It’s a clever way to make a 40-year-old design feel fresh, though one wonders if the original customers are still around to notice.
Zankov’s methodical nature is so ingrained that even his brand’s expansion—now stocked in Harrods and Galeries Lafayette—feels like a carefully planned step, not a sudden leap. It’s the fashion equivalent of a well-timed pause before the big reveal.
