A company sells its original office, but still says it’s ‘rooted’ in the neighborhood
Skechers is moving out of its first office, but still claims to be 'rooted' in Manhattan Beach.
The story
Skechers is selling its original 28,000 sq ft office in Manhattan Beach, which it outgrew, while claiming to remain 'rooted' in the community. A new 500,000 sq ft campus is nearing completion nearby.
Source: wwd.com
Our reading
Skechers is selling its original office, which it outgrew, but insists it’s still ‘rooted’ in Manhattan Beach. The new campus is directly opposite the old one, which is now up for sale. It’s like moving out of your childhood home but still saying you’re ‘from the neighborhood’—except the neighborhood now has a new address.
The company’s statement mentions the original store still standing, which is technically true, but it’s like saying you’re still from a town after you’ve built a new city next door. The old office, now for sale, is a three-story building with a parking garage and possible retail space—perfect for a boutique or a museum of corporate evolution.
The new campus is a 500,000 sq ft complex, but the original office is still in the same zip code. Skechers is not leaving, just upgrading. It’s like upgrading from a tent to a mansion, but still saying you’re ‘from the campsite.’
