A sneaker that’s new, but looks like it’s been walked in for years
Luxury fashion's latest trend: looking like you've been walking in your shoes for decades.
The story
Celine rose to the top 10 on the Lyst Index, partly due to a Reebok collaboration and a men's show. The Freestyle Lo sneaker, with a 'worn-out effect,' was a top product.
Source: wwd.com
Our reading
The Celine/Reebok Freestyle Lo is sold as a ‘worn-out’ sneaker, but it’s brand new and priced at $850. The idea is to look like you’ve been walking in them for years, but the real effort is in buying them before they’re gone.
It’s a strange paradox: the more effort you put into looking casual, the more you have to work to get the look. The shoe’s ‘distressed’ look is a status symbol, like a vintage watch that’s actually just a new one with a fake patina.
the designer said something strange about the ‘worn-out effect’—but the only thing that’s strange is how much people are willing to pay for it.
