Nike’s new ‘choose your own adventure’ shoe is just a blank canvas with a six-week wait
A sneaker that's basically a blank canvas, except the canvas is made of leather and suede.
The story
Nike now lets customers customize the Air Max 95 Big Bubble with color options, including text on the tongue, and delivery takes six weeks.
Source: wwd.com
Our reading
The Air Max 95 Big Bubble now has a ‘choose your own adventure’ option, letting customers pick from 14 colors, including greys and neutrals, and even add three characters of text to the tongue. It’s like a high-end version of a kid’s coloring book, but with a six-week wait and a price tag that makes you question if you’re buying a shoe or a status symbol.
For the price of a small car, you can have a sneaker that’s basically a blank canvas, except the canvas is made of leather and suede, and the only thing you’re allowed to write is a three-letter code. It’s not just a shoe anymore—it’s a personal brand, a secret handshake, and a six-week waiting period all rolled into one.
And if you’re lucky enough to get it, you’ll have a pair of shoes that look like they were designed by a committee of color theorists and a guy who once worked at a paint store.
