A silk scarf takes the lead in a luxury play
Hermès' Hong Kong exhibition features a surrealist play where its iconic items become characters.
The story
Hermès is hosting a surrealist play and exhibition in Hong Kong that features its iconic products as characters, running until November 8.
Source: wwd.com
Our reading
The play’s title, Hermèsstories, is a bit like a brand trying to act in a play it wrote itself—except the only thing more absurd than that is the idea that the audience is paying to see it.
Visitors can sign up for free, but the real cost is the mental gymnastics required to believe that a zipped bag can carry emotional weight or that a silk scarf has a personality worth dramatizing.
It’s a performance where the product is both the star and the audience, and the only thing more surreal than the plot is the idea that anyone would pay to see a silk scarf deliver a monologue.
