A retired airport hosts a luxury event with a speed record in mind
A design event in a historic terminal features a high-end electric car and elite brands.
The story
Nomad Abu Dhabi, an invite-only design event, is expanding with a new collaboration with Chalhoub Group, aiming to attract more visitors and showcase luxury brands and art.
Source: wwd.com
Our reading
The Nomad Abu Dhabi event is taking place in a retired airport terminal, a space that once buzzed with travelers and now hosts elite design and art. The venue’s history as a transportation hub contrasts with its current role as a stage for luxury, making it a strange but fitting backdrop for an event that’s all about moving things forward—literally and figuratively.
The inclusion of a Chinese electric hypercar, which is set to break speed records, adds an unexpected twist to the event’s usual focus on art and design. It’s like a fashion show that also features a race car, but with the added irony that the car is meant to be a statement, not a sprint.
The event’s mix of old and new—historic architecture, luxury brands, and cutting-edge technology—feels like a curated version of the future, where every detail is carefully chosen to impress, even if the message is a little unclear.
