A Paris store features pigeon figurines and bird-shaped bags
JW Anderson’s new space blends fashion with wildlife motifs and artisanal objects.
The story
JW Anderson opens its first permanent Paris store at Galeries Lafayette, featuring fashion, homewares, and design objects, with a focus on raw materials, wildlife motifs, and a lifestyle-oriented approach.
Source: wwd.com
Our reading
JW Anderson’s Paris store has a corner that doubles as a mini wildlife sanctuary, complete with pigeon and hedgehog figurines. It’s like the brand is trying to convince customers that buying a hand-knitted vegetable-shaped bag will somehow make them more in tune with nature—while also making them look like they’ve been to a very pretentious farm.
The store’s design, with its raw materials and bright pops of color, feels less like a retail space and more like a curated art exhibit that also sells shoes. It’s not clear if the pigeons are there to symbolize freedom or if they’re just there to make the place feel less like a mall.
It’s a slow-moving feast, but the only thing moving faster than the creativity is the price tag on the bird-shaped bag charms.
