Bottega Veneta posts 60 images at once, like it forgot it had an Instagram account
The brand's return to social media is as sudden as it is baffling.
The story
Bottega Veneta reactivated its Instagram account after five years of silence, posting 60 images at once to celebrate its 60th anniversary, with no clear explanation of the strategy.
Source: wwd.com
Our reading
Bottega Veneta posted 60 images in one go, like a brand that forgot it had a social media account and then remembered, but only after a long nap. It’s like a guest who arrives late to a party, then immediately starts throwing a second one.
The brand’s sudden return suggests it either finally figured out how to use Instagram or decided that silence was the new loud. Either way, it’s hard to tell if the 60 posts are a celebration or a cry for attention, but the photos of 1970s leather bags and a 1992 red car are definitely more interesting than the brand’s current Instagram bio.
Now that Bottega Veneta is back, it’s unclear if it’s here to stay or just to make a point. Either way, the 60 posts are a reminder that sometimes, the best way to be seen is to stop trying so hard.
