Source: WWD
Summary
Kilner will replace Grown Alchemist as the new amenity brand for Equinox’s spa facilities, offering its fragrances and skin care products. Grown Alchemist first partnered with Equinox in 2024. The exact date of the transition has not been disclosed. Kilner is part of The Estée Lauder Cos.
Our Reading
The trend returns with a new name.
Kilner takes over the spa facilities, bringing its fragrances and skin care products to the table. This move feels like a rotation of high-end brands, a common practice in the luxury market. The cycle of brand partnerships continues, with Kilner being the new face of Equinox’s amenities. The look of luxury remains, only the logo changes. This is just another iteration of the same high-end experience.
Author: Evan Null
