A fashion brand opens a new space across from its first store
The new installation is just across the street from the original location.
The story
Elie Tahari is hosting a limited-time installation at 803 Madison Avenue, directly across from its original store, showcasing its winter collection and holiday preorders.
Source: wwd.com
Our reading
Elie Tahari’s new installation is directly across the street from its original 1974 store, which is now a relic of the brand’s past. The son of the founder, now in charge, is trying to reinvent the brand while literally standing in the same neighborhood.
The space is over 4,000 square feet, but it’s not clear if the brand is trying to grow or just reassert its presence in the same block. It’s like a family trying to start over in the same town, but with more fabric samples.
The installation runs until Nov. 10, which is just long enough to feel like a comeback and not a last stand.
