A hotel’s eye-shaped bar is the ultimate in luxury, or just a gimmick
The new REM hotel in Macau is designed to surprise and delight with its sensory experiences.
The story
A new luxury hotel called REM has opened in Macau, featuring a unique design, high-end amenities, and a focus on sensory experiences for a sophisticated, well-traveled guest.
Source: wwd.com
Our reading
The hotel’s ‘maxi bar’ is a button-activated, eye-shaped contraption that dispenses snacks and drinks. It’s the kind of detail that makes you wonder if the designers were trying to make guests feel like they’re inside a surrealist dream, or just wanted to make sure no one forgets they’re in a luxury hotel.
It’s not just the bar that’s designed to surprise—guests can expect swings, metal fringe, and reversible leopard-print robes. The idea is to create a sense of individuality, but the real standout is the eye-shaped bar, which seems to be the hotel’s way of saying, ‘We’re not just a place to sleep—we’re a place to be stared at.’
And if that’s not enough, the hotel’s 30th-floor penthouse is called ‘The Lair,’ which is just one more reminder that in Macau, even the most basic human needs are turned into a performance.
