A rental service that offers a stylist, but doesn’t require one
South Asian fashion rental platform The Borrowed expands to the U.S., offering curated designer pieces with a personal touch.
The story
A South Asian fashion rental platform, The Borrowed, expands to the U.S., offering curated designer pieces for special occasions with a focus on sustainability and accessibility.
Source: wwd.com
Our reading
The Borrowed offers a curated selection of South Asian designer pieces, including archival and vintage looks, with a focus on making luxury fashion accessible through rental. The platform claims to provide a ‘seamless, consistent experience’ by managing everything in-house, from quality assurance to shipping.
It’s strange that a service designed to make fashion more accessible still offers a virtual call or in-person appointment as an option, not a requirement. The idea that someone might need a personal stylist to pick an outfit feels like a step backward in the quest for convenience.
The Borrowed’s insistence on a ‘curated, stress-free experience’ makes it sound less like a rental service and more like a high-end fashion consultancy, which is exactly what you’d expect from a company that previously worked at Hermès and Goldman Sachs.
