A sequin gown, a wool coat, and a message that says ‘look at me, I’m rich’
Donna Karan’s new campaign is all about looking fabulous, but not too fabulous.
The story
Donna Karan New York's 2026 holiday campaign features Irina Shayk in a series of sophisticated outfits, including a sequin gown layered under a wool coat, with an emphasis on 'modern femininity' and 'glamorous evening sensibility.'
Source: wwd.com
Our reading
Irina Shayk is photographed in a sequin gown under a wool coat, which is the kind of outfit that makes you wonder if the brand is trying to sell you a lifestyle or just a very expensive way to stay warm while pretending to be a celebrity.
The campaign is all about ‘how she wants to present herself to the world,’ which is a fancy way of saying ‘look at me, I’m rich and I know it.’ The sequins are there to catch the light, but the wool coat is there to make sure no one actually sees the glitter.
The brand’s message is clear: you don’t need to choose between looking fabulous and looking like you have a life. You can have both, as long as you’re willing to pay for the coat that hides the dress.
