A sneaker’s rugged look is both a compliment and a cover for its high price
A collaboration claims to blend urban and mountain life, but only for those who can afford it.
The story
A limited-edition sneaker collaboration between Mephisto, Tip Top Shoes, and stylist Mister Mort is set for release, featuring hiking-inspired design and a 15-piece exclusive colorway.
Source: wwd.com
Our reading
Mephisto, often touted as the ‘Rolls-Royce of shoes,’ is now also the ‘Range Rover of shoes’—a title that suggests durability, but also a willingness to charge $425 for something that looks like it belongs in a mountaineer’s gear room.
The 15-piece friends-and-family exclusive in pink and red leather is the real prize, but only if you already have the kind of connections that let you walk into a store and get a pair of shoes that no one else can buy.
The slogan ‘town or country: no mountain you can’t climb’ is less a call to adventure and more a reminder that these shoes will make you feel like a hero, even if you just walked to the mailbox.
