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A16z Frontier: The new name, the same old investments

The rebrand doesn’t change what they’re investing in—just how they talk about it.

Image from fortune.com
Image: fortune.com · Original article

The story

Andreessen Horowitz rebrands its crypto-focused fund as 'a16z Frontier,' expanding into AI and robotics while still supporting crypto startups.

Source: fortune.com

Our reading

Andreessen Horowitz has renamed its crypto fund to ‘a16z Frontier,’ which sounds like a space mission but is actually a venture capital fund. The rebrand suggests they’re moving beyond just backing digital currencies, but the name change doesn’t actually change the fact that they’re still investing in the same kinds of tech. The only real difference is that now they’re allowed to say they’re not just a crypto fund, which is handy when talking to investors who don’t want to be associated with the word ‘crypto’ anymore. The new name also lets them keep the same team, same investors, and same portfolio, but with a slightly more futuristic vibe. It’s like renaming a coffee shop from ‘Brewed Awakening’ to ‘The Future of Java’—the coffee is still the same, but now it’s also a philosophical statement.

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