Source: Retail Dive
Summary
AlixPartners reports that consumers’ expectations for fast delivery, influenced by Amazon, are pressuring retailers to accelerate fulfillment while managing increased shipping costs.
Our Reading
The trend returns with a new name.
Retailers are racing to match Amazon’s delivery speeds, echoing the early 2000s’ focus on speedy shipping. The cycle repeats with updated expectations. Fast fulfillment is the new baseline. The same pressure to keep up with the e-commerce giant’s delivery pace is felt across the retail industry.
Consumers’ expectations have been recalibrated to demand instant gratification, and retailers are struggling to adapt.
Author: Evan Null
