Source: Highsnobiety
Summary
Adidas has announced a collaboration with Japanese retailer, BEAMS, to launch a new footwear brand. The brand, named “BEAMS x Adidas”, will officially launch on July 31. Details about the collection have not been revealed yet.
Our Reading
The trend returns with a new name. Adidas and BEAMS, a familiar collaboration, enters the cycle. The Japanese retailer’s influence on Adidas designs is nothing new. The two have worked together before, bringing a unique blend of Japanese and Western styles. The look feels familiar, but the launch date, July 31, marks a new chapter in their partnership.
Author: Evan Null
