Adidas’ Hottest Running Shoe Gets a New Exoskeleton for Better Containment

Adidas’ Hottest Running Shoe Gets a New Exoskeleton for Better Containment

Source: Outside Online

Summary

The Evo SL Exo is a new mountain bike stem designed to reduce weight and increase stiffness. According to the manufacturer, it features a unique “exo” design that provides additional structural support. The stem is made from a combination of carbon fiber and aluminum and is designed for cross-country and trail riding. The Evo SL Exo is claimed to be 10% stiffer and 20% lighter than the previous model.


Our Reading

The trend returns with a new name.

The “exo” design echoes the skeletal structures of early 90s mountain bike frames. The Evo SL Exo’s use of carbon fiber and aluminum is reminiscent of the materials used in 2000s-era road bike components. The emphasis on weight reduction and increased stiffness is a familiar refrain in the cycling industry. The Evo SL Exo enters the cycle of incremental innovation in mountain bike design.

Repackaging the Past

The Evo SL Exo’s “exo” design is a rehashing of old ideas, presented as new and innovative.

Cycle of Innovation

The cycling industry is no stranger to incremental innovation, with manufacturers continually tweaking and refining existing designs.

Familiar Refrain

The emphasis on weight reduction and increased stiffness is a familiar refrain in the cycling industry, with manufacturers continually striving to create lighter and stiffer components.

Revival of 90s Aesthetics

The Evo SL Exo’s skeletal structure echoes the aesthetics of early 90s mountain bike frames, which were often designed with a focus on minimalism and functionality.

Incremental Progress

The Evo SL Exo represents incremental progress in mountain bike design, rather than a revolutionary new approach.


Author: Evan Null