Source: Highsnobiety
Summary
Adidas has unveiled its 2023 Ultraboost collection, featuring new colorways and a revamped design. The updated silhouettes boast improved cushioning, a more responsive Boost midsole, and a Primeknit upper. According to the brand, the collection is designed for runners who demand high performance and style. The new Ultraboost models are set to drop on February 1st. Adidas has also partnered with several notable athletes and artists to showcase the collection.
Our Reading
The look feels familiar. Adidas’ Ultraboost collection enters the cycle, revisiting the iconic design with a few tweaks. The Primeknit upper and Boost midsole combination is a familiar comfort. The new colorways try to shake things up, but the overall aesthetic is undeniably Adidas. The brand’s continued emphasis on “high performance and style” is a classic move. The return of the Ultraboost is a reminder that innovation in running shoes often means rearranging the same pieces.
Author: Evan Null
