Source: Fortune
Summary
Super Bowl 60 advertisers are pulling out all the stops to win over 120 million-plus viewers, with a record-breaking 40% of advertisers buying ad space across all of NBC’s major sports properties. Celebrities like Kendall Jenner, George Clooney, and Matthew McConaughey are featured in ads, while AI and health and telehealth companies make a big showing. Advertisers are expected to stick to a light and silly tone due to the heavy headlines in the news lately. NBC sold out of ad space in September, with some spots selling for a record $10 million-plus.
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The strategy enters a familiar phase.
Advertisers are willing to pay top dollar for a spot during the Super Bowl, with some shelling out $10 million-plus for a 30-second ad. Celebrities are being used to promote everything from weight loss drugs to AI-enabled glasses. The tone of the ads is expected to be light and silly, a stark contrast to the heavy headlines in the news. The Super Bowl remains one of the few places where advertisers can reach a large audience.
The numbers tell one story, but the real story is how much companies are willing to pay to be part of the conversation.
Author: Evan Null
