After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive

After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive

Source: CNET

Summary

Snap’s smart glasses, Spectacles, debuted after a long wait, but the company’s stock hasn’t seen a significant boost. The glasses come with a hefty price tag of $229. According to Snap, the Spectacles are aimed at creators who want to produce augmented reality (AR) content. The glasses feature dual 3D waveguide displays and have a built-in camera. Snap’s stock price hasn’t seen a significant increase since the announcement.


Our Reading

The launch follows a familiar script.

Snap’s Spectacles are the latest attempt at smart glasses, with a focus on AR content creation. The $229 price tag might be a barrier for some. The glasses feature dual 3D waveguide displays, a built-in camera, and a hefty dose of hype. Another “revolutionary” product that’s just a slightly new twist on existing tech. Because what we really needed was another way to create AR content.


Author: Evan Null