Source: adidas
Summary
adidas has launched a new basketball campaign featuring NBA and WNBA stars Payton Pritchard, Paolo Banchero, Chet Holmgren, and Jewell Loyd. The campaign aims to celebrate the brand’s basketball heritage and showcase its latest apparel and footwear. The stars are featured in a series of images and videos showcasing their skills and style on and off the court. The campaign will run across multiple platforms, including social media and online advertising.
Our Reading
The look feels familiar.
The campaign’s mix of basketball stars and stylish apparel recalls classic 90s and early 2000s sneaker campaigns. The use of NBA and WNBA talent is reminiscent of past collaborations between athletic brands and professional sports leagues. The emphasis on showcasing both on-court performance and off-court style is a familiar formula. The campaign’s aesthetic, with its bold colors and dynamic imagery, is a nod to past basketball marketing efforts. The trend returns with a new name, but the playbook remains the same.
Author: Evan Null
