Source: Fortune
Summary
A panel at Fortune Brainstorm Tech discussed the challenges of implementing AI shopping agents, citing security protocols, lack of standards, and retailer policies as major hurdles. Experts noted that existing AI models, such as OpenAI’s ChatGPT, often fall short in product discovery and that liability and fraud are significant concerns. The industry is still coalescing around allowing agentic commerce, but there is no agreement on how to handle fraud, refunds, and returns.
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Experts are warning that AI shopping agents are not yet ready for prime time, citing significant security and liability concerns. Matt Maher, CEO of M7 Innovations, noted that even large companies will struggle to protect themselves from legal liability for AI agent errors. Meanwhile, Norman Menz, CEO of Flare, said that the attack surface for online fraud will only expand with the use of AI agents. Despite these challenges, innovators like Ben Leventhal, CEO of Blackbird Labs, are optimistic about the future of agentic commerce.
Liability is wide open right now and being negotiated company to company.
Author: Evan Null
