Source: SLAM
Summary
The Air Jordan 37 Low “Triple Black” is set to release on August 26. The shoe is designed for all positions and is named after Phil Jackson’s famous Bulls offense. The “Triple Black” colorway features a black and white upper with a black midsole and outsole. The shoe also features a Zoom Air unit in the heel and a circular traction pattern on the outsole.
Our Reading
The look feels familiar.
The “Triple Black” colorway is a classic combination that has been seen in many Air Jordan models before. The shoe’s design is inspired by the Chicago Bulls’ offense, which was made famous by Phil Jackson. The use of black and white colors gives the shoe a timeless look. The Zoom Air unit in the heel adds a touch of modern technology. The circular traction pattern on the outsole is a nod to the shoe’s performance capabilities.
The Air Jordan 37 Low “Triple Black” is just another iteration of the same design that has been rehashed and re-released over the years.
Author: Evan Null
The Return of the Familiar
The Air Jordan 37 Low “Triple Black” is just another example of how fashion repeats itself. The “Triple Black” colorway has been seen many times before, and the shoe’s design is inspired by a decades-old concept. The use of black and white colors gives the shoe a timeless look, but it also feels like a rehashing of old ideas.
The Never-Ending Cycle
The Air Jordan 37 Low “Triple Black” is just another iteration of the same design that has been rehashed and re-released over the years. The shoe’s design is inspired by the Chicago Bulls’ offense, which was made famous by Phil Jackson. The use of black and white colors gives the shoe a timeless look, but it also feels like a rehashing of old ideas.
The Performance Aspect
The shoe features a Zoom Air unit in the heel and a circular traction pattern on the outsole, which adds a touch of modern technology to the design. However, the performance capabilities of the shoe are not enough to distract from the fact that the design is not particularly new or innovative.
The Marketing Strategy
The release of the Air Jordan 37 Low “Triple Black” is likely to be accompanied by a marketing campaign that emphasizes the shoe’s connection to the Chicago Bulls and Phil Jackson. However, this marketing strategy feels like a rehashing of old ideas, and it is unlikely to resonate with consumers who are looking for something new and innovative.
The Bottom Line
The Air Jordan 37 Low “Triple Black” is just another iteration of the same design that has been rehashed and re-released over the years. While the shoe’s design is inspired by a decades-old concept, it feels like a rehashing of old ideas rather than a truly new and innovative design.
