Aisle 8’s new boss brings 21 people, not just a new title
Consolidation in the fashion world means more than just a name change.
The story
The Lede Company acquires Aisle 8, a London communications agency, and appoints its founder, Lauren Winslade, as president of brand in London. The move expands Lede's international presence.
Source: wwd.com
Our reading
Lauren Winslade is now president of brand at Lede, which is like being named head of a party where everyone already knows your name. The real kicker? She’s bringing 21 people with her, which is exactly the kind of number that makes you wonder if the new office has enough coffee machines. It’s not just a promotion—it’s a full-scale migration of a team that probably knows the exact shade of the office printer paper. Lede’s latest move is less about building something new and more about making sure everyone in the room has a seat at the table. And if the table’s already full, they’ll just add another one—because that’s how you stay relevant in the world of brand-building.
