Source: WWD
Summary
Alber Elbaz’s AZ Factory will open two new stores, one on Madison Avenue in December and another on New Bond Street in April 2027, according to a report. The brand, owned by Richemont, is expanding its physical presence in key fashion capitals. The new stores will showcase the brand’s menswear offerings. Elbaz founded AZ Factory in 2021. Richemont acquired a majority stake in the brand in 2022.
Our Reading
The trend returns with a new name. AZ Factory’s expansion into menswear retail feels like a revival of the early 2000s luxury boom. Alber Elbaz’s designs have always been synonymous with high-end fashion. The brand’s physical presence in New York and London will likely appeal to fans of Elbaz’s work at Lanvin. Luxury retail is once again betting on brick-and-mortar flagships to drive brand awareness.
Author: Evan Null
