Source: Fashionista
Summary
Alejandra Alonso Rojas has partnered with The Real Real to promote circular fashion. The partnership aims to reduce waste and encourage sustainable consumption. Alonso Rojas’ designs will be featured on The Real Real’s platform, and customers can shop pre-owned pieces from the designer’s past collections. According to Alonso Rojas, the partnership is a step towards a more sustainable future. The Real Real’s CEO, Julie Wainwright, also commented on the collaboration, highlighting the importance of circularity in the fashion industry.
Our Reading
The trend returns with a new name.
Alejandra Alonso Rojas’ partnership with The Real Real is the latest example of luxury fashion embracing circularity. The concept of buying and selling pre-owned designer pieces is not new, but the emphasis on sustainability is. The Real Real’s platform has been a hub for luxury resale for years, and Alonso Rojas’ involvement adds to the growing list of designers exploring circular business models. The partnership is a nod to the shifting values of the fashion industry, where sustainability is becoming a key aspect of luxury.
Author: Evan Null
