Source: Vogue
Summary
Alexander McQueen’s Spring 2023 collection featured a youthful and playful aesthetic, complete with an abundance of ribbons. The show also marked the launch of the brand’s new collaboration with Adidas. The collection’s creative director, Sarah Burton, said the collection was inspired by the idea of “discovery and exploration.”
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The trend returns with a new name. McQueen’s ribbon-adorned looks feel reminiscent of the 90s and early 2000s, when brands like Anna Sui and Marc Jacobs popularized the look. The collection’s use of bold colors and playful silhouettes also echoes the work of designers like Jean Paul Gaultier and Jeremy Scott. The Adidas collaboration adds a sporty element to the mix, a trend that has been gaining momentum in recent years. The look is youthful, but the idea is far from new. The ribbon trend is back, and it’s still tied up in nostalgia.
Author: Evan Null
