Source: Vogue Business
Summary
Alexandre Vauthier has appointed Jennifer Ziegler as the design director of its ready-to-wear division. Ziegler, who previously worked at Balenciaga and Louis Vuitton, will start her new role on March 2 and report to chief merchandising officer Nata Dvir. The appointment is part of the brand’s efforts to expand its ready-to-wear offerings. Vauthier’s ready-to-wear line was launched in 2009 and has been gaining momentum in recent years. Ziegler’s experience in luxury fashion is expected to contribute to the brand’s growth.
Our Reading
The trend returns with a new name.
Vauthier’s ready-to-wear expansion is a familiar move in the luxury market. The brand’s couture roots are still evident, but the ready-to-wear line has been gaining traction since its launch in 2009. Ziegler’s appointment is a strategic hire, given her experience at Balenciaga and Louis Vuitton. The brand’s growth plans are likely to involve a mix of high-end aesthetics and commercial appeal. Luxury fashion’s ongoing quest for ready-to-wear relevance continues.
Author: Evan Null
