Source: The Verge
Summary
The social media site is updating its algorithm to prioritize posts from users’ mutual followers, aiming to create a more communal atmosphere on the platform. According to the company, this change will help users see more content from people they have friends in common with. The update is intended to make the feed feel more like a community, rather than a collection of individual posts. The company did not provide a timeline for the rollout.
Our Reading
The launch follows a familiar script.
The social media site is rebranding the “friends of friends” feature as a way to make the feed feel more communal. Because what’s more communal than seeing posts from people you don’t directly follow? The algorithm will now prioritize posts from mutual followers, because apparently, that’s what was missing from our online experience. The company is calling this a “new” way to connect with others, but it sounds like a rehashing of old ideas. This is just another attempt to make the platform feel more engaging, without actually changing anything.
Author: Evan Null
