Source: Bloomberg
Summary
Nordstrom is introducing a new approach to its mannequins, pairing physical models with digital “twin” avatars. This move aims to promote diversity and inclusivity in its store displays. The company reported that the new mannequins will be more realistic and representative of different body types, ages, and abilities. Nordstrom is working with a tech firm to create the digital avatars.
Our Reading
The trend returns with a new name. Nordstrom’s digital mannequins feel like a rehash of past attempts to revamp store displays. Remember when brands like Ralph Lauren and H&M introduced “diverse” mannequins, only to have them feel like tokenistic gestures? The digital avatars might be a new twist, but the goal remains the same: to create a more inclusive shopping experience. The question is, will it feel like a genuine effort or just another marketing ploy?
Author: Evan Null
