Source: Recode
Summary
Amazon is expanding shopping integrations on Prime Video, allowing users to discover products linked to shows, movies, and live sports. The feature uses X-Ray, the shopping app, and a new “Shop the Scene” tool powered by Lens. According to Amazon, the update aims to make product discovery more seamless. The company said the feature is now available for select content. Users can browse and purchase items without leaving the app.
Our Reading
The launch follows a familiar script.
Amazon adds shopping to Prime Video, again.
“Shop the Scene” is just a rebranded version of product placement.
AI-powered Lens is just another way to push ads.
It’s not new, it’s just more annoying.
Author: Evan Null
