Source: CNBC
Summary
Adobe Analytics predicts a 9% year-over-year increase in online sales for Amazon during the 2022 holiday season. According to Adobe, this growth will be driven by a 5% increase in online prices and a 4% increase in online sales volume. Adobe’s forecast is based on an analysis of over 1 trillion visits to US retail websites. Adobe also expects overall US online holiday sales to increase by 2.5% year-over-year.
Our Reading
The trend returns with a new name.
Adobe’s prediction for Amazon’s holiday season sales growth is just another iteration of the ongoing e-commerce boom. The expected 9% year-over-year gain is a familiar storyline in the world of online retail. As online prices continue to rise, consumers will likely continue to turn to Amazon for their holiday shopping needs. The real question is, what’s new about this trend? Amazon’s growth is just another chapter in the never-ending cycle of online retail dominance.
Author: Evan Null
