Source: The Verge
Summary
Amazon has introduced a new feature called “Join the chat” that allows customers to ask questions about products and receive audio responses powered by artificial intelligence. The feature aims to provide more interactive and personalized shopping experiences. According to Amazon, the feature uses machine learning algorithms to answer questions and provide product information. The company has not specified which products will be supported by the feature.
Our Reading
The launch follows a familiar script.
Amazon’s “Join the chat” feature is the latest attempt to make shopping more conversational. Because what customers really needed was more ways to talk to robots. The feature promises to provide “personalized” responses, which is just code for “we’re going to try to sell you more stuff”. And because it’s Amazon, you can bet your data will be used to “improve” the experience. Because AI-powered chat isn’t exactly new, it’s just new to Amazon.
Author: Evan Null
