Source: CNBC
Summary
Amazon’s “Project Hail Mary” has been a successful endeavor, according to a report. The project, which aimed to create a new type of warehouse robot, has resulted in increased efficiency and cost savings for the company. Amazon reportedly invested heavily in the project, which was kept under wraps until its unveiling. The company has not disclosed exact figures on the project’s ROI, but sources close to the matter say it has been a major success.
Our Reading
The launch follows a familiar script.
Amazon’s “Project Hail Mary” is just the latest example of a company rebranding existing tech as revolutionary. The project’s “new” warehouse robot is essentially an upgraded version of existing machines. Amazon’s investment in the project is just another example of the company’s willingness to spend big on incremental updates. The fact that the project was kept under wraps until its unveiling only adds to the hype. Because what’s a tech launch without a little secrecy and fanfare?
Author: Evan Null
