Source: SGB Media
Summary
Amer Sports has announced plans to invest in growth at its Salomon brand, while Arc’teryx shoes continue to experience momentum. The company reported that Salomon’s sales were up 5% in the second quarter, driven by strong performance in footwear and winter sports equipment. Arc’teryx shoes also saw significant growth, with sales increasing by 25% in the same period.
Our Reading
The trend returns with a new name. Salomon’s resurgence echoes the 90s outdoor gear boom, while Arc’teryx’s popularity feels like a reprise of the early 2000s luxury outdoor wave. The look is familiar, with high-end materials and sleek designs. Amer Sports’ investment in Salomon signals a bid to reclaim its share of the outdoor market. The cycle continues, with brands reviving and rebranding past successes.
Author: Evan Null
