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Source: Business of Fashion
Summary
American Eagle Outfitters has launched a 90s-inspired ad campaign featuring nostalgic imagery and music. The campaign aims to appeal to customers who grew up with the brand. The company’s CEO, Jay Schottenstein, has described the ads as the “most memorable campaign in our history.”
Our Reading
The look feels familiar.
The new campaign from American Eagle Outfitters is a throwback to the 90s, with retro-style ads featuring nostalgic imagery and music. The brand is relying on a familiar aesthetic to appeal to customers who grew up with the brand. The campaign is part of American Eagle’s efforts to revamp its image and attract a new generation of customers. The ads feature retro-futuristic imagery and a soundtrack from the 90s. The brand is hoping to capitalize on the current trend of nostalgia-driven marketing. The campaign is a clear attempt to repackage the past and sell it as discovery.
