Source: Fortune.com
Summary
Marzio Perrelli, the first CEO of the America’s Cup Partnership, is leading the 175-year-old sailing event into a new era. Perrelli, a former Goldman Sachs executive, was chosen by five founding teams to run the event, which is set to take place in Naples, Italy in 2027. The event is expected to bring a significant economic impact to the city, with estimates suggesting €700 million in immediate returns and €1-2 billion in the following five to ten years. Perrelli aims to make the America’s Cup a more predictable and calendarized event, with fixed scheduling and predictable venues.
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The America’s Cup Partnership has made a big bet on Naples, with a €700 million expected economic impact. Perrelli’s background in finance and media has prepared him to handle the event’s transformation. The 2027 event will feature a first in the Cup’s history: all four nations that have ever held the trophy competing in the same edition. Perrelli’s pitch for the Cup’s future sounds less like sailing heritage and more like league-commissioner logic. The event is set to become a more predictable and calendarized event, with fixed scheduling and predictable venues. Perrelli’s goal is to make the America’s Cup “the place to go, the place to be.”
Author: Evan Null
