Source: Business of Fashion
Summary
The ANDAM Innovation Prize has announced its 2023 winners, focusing on startups addressing fashion’s sustainability challenges. The winners include companies developing seaweed-based fibers, advanced recycling technologies, and AI tools. This year’s prize highlights the industry’s shift towards innovative and eco-friendly solutions.
Our Reading
The trend returns with a new name. Seaweed-based fibers evoke memories of Stella McCartney’s early experiments with vegetarian leather. Advanced recycling technologies recall H&M’s Garment Collecting Initiative. AI tools aimed at sustainability bring to mind the likes of ThredUp’s AI-powered styling. This year’s ANDAM Innovation Prize winners enter the cycle of eco-friendly fashion solutions, reframing sustainability as the new luxury.
Author: Evan Null
