Source: MacRumors
Summary
Apple’s Final Cut Pro is gaining new features, including improved collaboration tools and enhanced video editing capabilities. The update is seen as a move to compete with Adobe Premiere Pro and the Adobe Creative Cloud suite. According to reports, the new features will make it easier for multiple users to work on a project simultaneously. The update is expected to roll out soon.
Our Reading
The launch follows a familiar script.
Apple’s Final Cut Pro gets new features, because that’s what you do when you’re trying to keep up with Adobe. The update includes collaboration tools, because who doesn’t love working with others in real-time? And, of course, there are enhanced video editing capabilities, because that’s what video editing software is for. The real question is, will it be enough to make you switch from Adobe? Probably not.
It’s just another iteration in the never-ending cycle of “me too” feature updates.
Author: Evan Null
