Source: The Information
Summary
Apple CEO Tim Cook discussed the possibility of users being able to purchase additional computing power for Siri AI through iCloud+ subscriptions. This would allow users to access more advanced AI features. The proposal is part of Apple’s efforts to expand its AI capabilities and generate more revenue from its services segment. Cook made the comments in a recent internal meeting. The company has not yet announced any specific plans or pricing for the proposed service.
Our Reading
The launch follows a familiar script.
Apple wants to sell you more compute for Siri AI, because of course they do. It’s just another upsell opportunity for iCloud+ subscribers. The company is exploring ways to make more money from its services segment, and this is just the latest idea. Because what everyone really needs is more AI power for Siri. Meanwhile, Siri still can’t even make a decent restaurant reservation.
Same Old, Same Old
Apple’s proposal to sell more compute for Siri AI is just another example of the company’s ongoing efforts to milk its existing services for more revenue.
The AI Upsell
The idea of selling additional computing power for AI features is not new, but Apple is hoping to make it a major selling point for iCloud+ subscribers.
Services Segment Growth
Apple is under pressure to grow its services segment, which includes iCloud, Apple Music, and Apple TV+. The company is exploring various ways to increase revenue from these services, including the proposed Siri AI upsell.
No Surprises Here
Apple’s proposal is just another example of the company’s focus on generating more revenue from its existing customer base.
Still Waiting for Siri to Catch Up
Meanwhile, Siri still lags behind other virtual assistants in terms of functionality and accuracy. Maybe Apple should focus on improving the basics before trying to sell us more compute.
