Source: The Verge
Summary
Apple is reportedly planning to release a cheaper hardware product that would compete with Chromebooks. According to sources, the company is exploring options to create a more affordable device. The move would mark a significant shift for Apple, which has traditionally focused on premium products. The exact details of the product are unclear, but it is expected to be priced lower than Apple’s current offerings.
Our Reading
The launch follows a familiar script.
Apple is entering the budget-friendly market with a product that sounds suspiciously like an older Apple device with some features removed. Because that’s exactly what “affordable” means. The company is “exploring options” – code for “we’re not sure what we’re doing yet”. And of course, it’s going to be a game-changer, because Apple said so. The only thing more exciting is the inevitable “we’re not competing with Chromebooks” statement that will follow. Apple is just “offering choices” to customers who want to pay more for a similar product.
Author: Evan Null
