Source: The Information
Summary
Apple’s incoming CEO, John Ternus, has a background in hardware, suggesting the company may shift its focus back to devices. Ternus, who has been with Apple since 2001, has been instrumental in developing the company’s hardware products. According to The Information, Ternus’s promotion may indicate a renewed emphasis on Apple’s core business.
Our Reading
The announcement sounds ambitious.
Apple’s new CEO, John Ternus, is a hardware expert. His promotion might mean Apple is going back to its roots. The company may focus on devices again, which is not exactly a new direction. Remember when Apple was all about the Mac? Yeah, that’s the idea. Apple’s hardware is getting a second wind, because that’s what Apple does.
Author: Evan Null
