Source: Fast Company
Summary
Apple’s iOS 17 update aims to help users manage their time and attention with new features such as “Stay Focused” and “Bento Box”. The update also includes features like “Sound Recognition” and “Personal Voice”. According to Apple, the update is designed to help users “take back control” of their lives. The iOS 17 update will be available later this year.
Our Reading
The announcement sounds ambitious.
Apple’s iOS 17 update promises to help users manage their time and attention with features that sound suspiciously like what we already had. “Stay Focused” sounds like a rebrand of “Do Not Disturb”. “Bento Box” is just a fancy name for a feature that helps you organize your apps. And let’s be real, “Sound Recognition” is just a fancy way of saying “we’re listening to you now”. The real innovation here is Apple’s ability to repackage old ideas as new features. Because what people really want is to pay for the same thing twice.
Author: Evan Null
