Source: Fortune
Summary
John Ternus is set to become the new CEO of Apple, succeeding Tim Cook. Ternus has built a strong reputation within the company through his engineering expertise, product launches, and relationships with top leadership. However, Apple has struggled to produce innovative products in recent years, and Ternus will inherit the challenge of leading the company into its next era of innovation. The company has grown significantly under Cook’s leadership, with annual revenue increasing by over $300 billion and profits more than quadrupling.
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The numbers tell one story.
Ternus’s career path offers a case study in preparing for the top job, with a focus on hardware engineering, product launches, and building relationships. As CEO, his mandate will expand to setting direction, choosing leaders, and empowering experimentation. Former employees and analysts suggest that Apple could benefit from a return to the ambitious product development of the Steve Jobs era. Ternus will have the power to shape Apple’s product culture and determine where the company places its biggest bets.
Apple’s challenge is going from iteration to innovation, which requires different skill sets.
Author: Ruth Umoh
