Source: WWD
Summary
NEXT, a UK-based brand management company, is reportedly in exclusive talks to acquire G-Star Raw, a denim brand being divested by Kontoor Brands. According to sources, NEXT still wants to do a deal for the brand. The negotiations are ongoing, but details of the potential acquisition have not been disclosed.
Our Reading
The look feels familiar. G-Star Raw’s potential acquisition by NEXT marks another chapter in the denim brand’s history. In 2016, Pharrell Williams became a co-owner of G-Star Raw, which was then acquired by Kontoor Brands in 2019. The brand has been known for its sustainable denim initiatives. G-Star Raw’s fate is a reminder that even the most innovative brands can become commodities in the fashion cycle.
Author: Evan Null
