Source: The Business of Fashion
Summary
Brands Seekers, a global luxury fashion retailer, has launched a multi-lingual AI stylist available in over 150 countries. The AI stylist aims to provide personalized fashion advice to customers. According to Brands Seekers, the technology can understand and respond to customer inquiries in multiple languages.
Our Reading
The trend returns with a new name.
We’ve seen AI-powered styling before, with brands like Stitch Fix and Trunk Club pioneering the concept. Now, Brands Seekers is joining the fray with its own multi-lingual AI stylist. The technology is nothing new, but the global reach is notable.
The look feels familiar, with AI-powered styling being a staple of fashion tech for years. Brands Seekers’ move is more about expansion than innovation.
The collection enters the cycle, as luxury brands continue to invest in AI-powered styling tools. Brands Seekers’ launch is just the latest iteration of this ongoing trend.
And yet, the promise of personalized fashion advice remains a timeless allure.
Author: Evan Null
