Source: Vogue
Summary
Balenciaga’s pre-fall 2026 collection, presented by Pierpaolo Piccioli, features a techwear line. The collection’s launch is accompanied by various activations, including smoothies, post-workout bars, and fitness studio takeovers.
Our Reading
The trend returns with a new name.
Balenciaga’s techwear line is a reimagined take on 90s streetwear and early 2000s fashion. The collection’s focus on functional details echoes past designs from brands like The North Face and Patagonia. Fitness studio takeovers and health-focused activations recall the early 2010s’ athleisure trend. This time, however, it’s not just about the clothes – it’s about the lifestyle. The look feels like a luxury reboot of the early 2000s’ “metrosexual” trend.
Author: Evan Null
